It’s born out of necessity. We’ve all known that yet the most common response I get when I ask designers their thoughts on style and brand guidelines is that, “guidelines are way too restrictive. They just kill creativity.” I hate that response but I will have to live with it because I don’t have the “designer” title or background on my resume.
But if you think deep, there are two major observations here:
- Everyone agrees that creativity is born out of necessity or restraint
- The brand/style guidelines though are a necessity for organizations (in their quest to maintain brand compliance and consistency across the board) but also highly restrictive for designers.
Logically, that’s the perfect environment for the graphic artists to be creative. Yet they think otherwise. And I think it’s just a trade-wide practice to not work hard.
If you’re a designer, I can hear you say, “Sunil, what do you know about Design? It doesn’t work that way at all. Wish things were that simple.” I understand where you’re coming from but I never said things were simple. I just think you guys are lazy.
Let me tell you why.
Tatsuo Horiuchi was retired and getting bored. So, he decided to try “art.” The challenge was that he was cheap (not frugal) and didn’t want to invest a lot in paints, canvases and whatnots. He wanted to use the resourced he already had, which was a PC. But he didn’t want to pay for an art or design program. So, he started to use Microsoft Excel. Yes, MS Excel! The spreadsheet program! Not Paint. Excel! What the hell?
You’ll be astounded with the collection of paintings on his website. He’s truly the Michelangelo of Microsoft Excel. He basically made the impossible, possible. Or perhaps, he just pushed the boundaries when nobody else was willing to. Now, isn’t that creativity? You bet it is. Anyone believing otherwise is in denial and should be fired. Right away!