Fascinating Random Thoughts

Eight habits of highly creative communities

Bumped into this fantastic video inspired by David Ogilvy’s book Eternal Pursuit of Unhappiness (I hear it’s hard to find). Hat tip to Farnham Street for mentioning it in their post on the Eternal Pursuit of Unhappiness. It’s a must read!

While the book highlights the culture and Ogilvy & Mather’s enduring legacy that’s built on a strong foundation of innovation and creativity, FS’s post and the video below outline the eight simple virtues of a creative organisation, which include:


What’s so special about these eight virtues?

These eight virtues are common to creative people down through the ages. They are our path to recognizing our own inner greatness. Together, they should represent the distillation of what is best in this company. We must live by them and for them.

The Eternal Pursuit of Unhappiness
Ogilvy Habits

Among the eight, Idealism is my favorite virtue. Here’s why:

Helen Keller, the deaf and blind activist, was asked by a journalist what she thought would be worse than being born blind. She replied without missing a beat, ‘to have sight and no vision.’

The Eternal Pursuit of Unhappiness

And that’s precisely why the folks you point out that you’re too idealistic don’t get it. They don’t have a vision and definitely aren’t creative!