Business Leadership Marketing

Do the behaviour!

Sometime early last year I reflected on the amount of energy I was spending on my side-hustle. It was every-single-day. I also realised I was investing a lot of time writing, consuming educational/informative content by way of books, seminars, webinars, video courses, and everything in between. They were very informative and they did nothing to help me find a single gig! At the end of the day, I was a highly capable and knowledgeable freelancer with no work. What an irony!

I felt irritated and stupid for falling for this. But I also realised I wasn’t alone. Almost every freelancer/bootstrapper/entrepreneur out there gravitate towards consuming content that enriches their mind and satisfies their intellectual curiosity so they can grow their businesses. They don’t realise this very act not just keeps them busy and away from actually doing any work!

I believe ‘moving the needle’ in any field requires that leaders (that’ll be you!) carry out a set of actions that directly impacts their businesses. These comprise the daily behaviour(s) that they carry out every day. Without fail.

So, if you’re a freelance copywriter, there’s only so much you can learn about copywriting. And you don’t have to become a world-class 6-figure copywriter over the next couple of weekends. Instead, being active on the freelance marketplace, social media (not consuming content but posting yours with a clear call-to-action — to hire you!), and speaking to prospect who would like to hire you. That’s what turns on the rachet.

Your biggest responsibility as someone who owns an independent business is to identify the set of actions that will move the needle. These will be your behaviour(s) and you’ve got to do them every single day. Without exceptions. Anything less is just busy work and we know that won’t take you anywhere.

And the beauty of this strategy is that once you identify them and commit to doing them, things just start to happen. Because you’re no longer finding time to do the stuff that’s important but making time for it. There’s a big difference.

Do the behaviour. Do the behaviour. Do the behaviour!