Business Fascinating Random Thoughts

The Honda Philosophy

The other day I shared the Seven Wastes from Toyota’s Lean Manufacturing Philosophy in addition to my fascination with the Japanese culture (and of course, cars too! Except Suzuki. But that’s because I drive one). Today, I’m excited to share Honda’s philosophy that highlights its fundamental beliefs, the company’s principles (mission statement), and its management policies.

Read the whole thing here:

What I loved about this page was the overall simplicity and focus on its fundamental beliefs. How can you not fall in love with such a brand? And if you’ve been around (as in old enough to be reading this post), you would know that Honda doesn’t believe in over-the-top marketing campaigns. Heck, even the advertisements that they put out share a glimpse of their fundamental beliefs.

Speaking of which, they’ve got two parts of it — respect for the individual and the three joys. And let me tell you, I’m in love with the first part of their beliefs:

Respect for the Individual

Initiative means not to be bound by preconceived ideas, but to think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of those actions.

Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual’s race, gender, age, religion, national origin, educational background, social or economic status has no bearing on the individual’s opportunities.

The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are deficient, accepting help where we are deficient, sharing our knowledge, and making a sincere effort to fulfill our responsibilities.

Isn’t it awe-inspiring? I couldn’t help but think how passionate they are towards their customers, employees, and to each other. You can feel it in the words. It’s not some corporate gobbledygook that nobody would remember (or care to)! It’s written for the individual by the a group of people who believe in this individual. That’s how it felt to me.

And that’s the kind of company culture that propels businesses to an all new level. The big question is this — besides profits, what else is your company (the one you will build or the one you are working for) deeply passionate about?

Hint: You probably might not find the answer in the mission or vision statements.