The greatest leaders of all time have one thing in common — they never settle for the comfortable or what felt familiar. Why? Because that’s a recipe for mediocrity. Period.
Loved this 2018 ad-copy by American Giant that immaculately defines what being comfortable really means to leaders.
Comfortable isn’t comfortable
Comfortable never got up before dawn
Comfortable won’t get its hands dirty
Comfortable has nothing to prove
Comfortable can’t get the job done
Comfortable doesn’t have new ideas
Comfortable won’t dive in head first
Comfortable isn’t the American dream*
Comfortable has no guts Comfortable never dares to be great
Comfortable falls apart at the seams Don’t get comfortable!American Giant
And here’s the video:
If that made you uncomfortable, great! It’s your opportunity to seize new opportunities, get creative, learn something new, and grow as a leader.
P.S.* it isn’t just about the American dream… but each of our dreams, regardless of our nationalities.