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Business Coaching Leadership

Forget niches, think about serving the smallest viable audience…

… and that could be an audience of just one person, though not really recommended for your main gig. It’s a great start for a side-hustle though. I’ve been seeing “niche-reports” in the form of swanky PDFs and videos (most of which, like a 99.99999%, would be gated) floating across the internet for the past […]

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Business Personal growth Selling

How will you make this work, Sunil?

That’s how my prospect responded when I asked his whereabouts! We were scheduled for an appointment and I was right outside this person’s office in New Delhi. I walked into the building, asked the receptionist to convey (to the contact) that Mr. Nair has arrived. She danced her finger on the keyboard and unemotionally blurted […]

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Business

Systematize your business

Read this great piece by the good folks at the SweetProcess.com. The article talks in depth about the advantages and challenges of systematizing a business, particularly documentation, which we know can be a pain in the ass! Pretty handy strategy for start-ups and small businesses. Do check it out! If you like this piece and […]

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Business Random Thoughts

20 best essays on marketplaces

Bumped into this gem of a post by Andrew Chen, a silicon valley insider who knows a thing or two about start-ups and marketing. He’s a general partner with Andreessen Horowitz (and now you know the previous sentence was sarcastic). In my opinion, this post is the best education you can get on marketplaces and […]

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Business

Going solo as a bootstrapper

I’m a fan of microbusinesses. It’s just the right kind of business for me personally since I’m not that swashbuckling entrepreneur every raves about. I don’t wish to be one. Sure, it doesn’t hurt to earn money while one sleeps but I’d rather focus on a business that pays for the value I create working […]