Categories
Business Marketing

How you can leverage content in 2020

Let’s be honest — irrespective of your objective, if you’re looking for information you can find it in a matter of seconds. Consider this: More than 500 hours of content is being uploaded to YouTube right this minute! There are over 17 million active podcasts right now. Close to 600 million blogs exist of which, […]

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Marketing Random Thoughts

Could content fatigue be real?

I spend close to 5 minutes every single day going through my social feeds. Most days, it’s even less as I primarily use LinkedIn and Facebook since everything else is just entertainment. At least, that’s how I feel like. And I know I should be spending more time to promote my ideas, business, and the […]

Categories
Random Thoughts Selling

Hitting unsubscribe might save your life

You know what I’m talking about — sales and promotional emails particularly from your favourite people and publications. Of course, not all of them deserve to see your trash can but the ones who’ve been quite regular about pitching their products and offerings certainly do. Here’s the reason why you should: Most are pitching their […]

Categories
Business Marketing

Why getting in front of people will still be the best business strategy in 2020 and beyond

Call me old school but content creation just for the sake of creating content can’t be the only viable long-term strategy for customer acquisition. In fact, if blogs, podcasts, articles, reports, thought leadership, and point-of-view pieces were the answer to all our business development woes, every freaking business on this planet would have been doing […]

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Business Random Thoughts

They ask, you answer… redux

I still think answering the most pressing questions on your website is a great idea for small (yet busy) companies to create valuable content. I’ve talked about this before and there’s a great book about it too! More people are consciously putting out content in the name of content marketing. Right now, I believe that’s […]

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Business Leadership Marketing Random Thoughts

Generosity isn’t a strategy

The list of people who create content daily is much smaller than the ones who create content often. The former lot may/may not show up higher in search rankings the rankings. Some may not show up at all. And that’s totally okay for the majority of them as their livelihoods aren’t dependent on the content […]

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Business Random Thoughts

What if you run out of content or things to say?

That’s an existential question every content creator faces today. With the ginormous amount of content out there (videos, audios, texts and what not) prolific content creator are always on the edge of yet another crises — no content. At least nothing significant to say. I get it. I face the blank page almost every other […]

Categories
Marketing

You don’t create to be consumed today but to be found someday

The number of views used to be the only metric that mattered when I started to write every day. I was obsessed albeit for just about 8 days before I began to focus on what matters the most — creating something meaningful for yourself. Not others, but yourself. It’s easy to get distracted by metrics, […]

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Business Marketing Random Thoughts

Ever wonder where ideas come from?

Alright, this may disappoint you — I don’t know where ideas come from. Neither do you. Or the person next to you. Or your boss. Or even that guy everyone calls “creative” does. No, they are not a special snowflake. And if someone believes in a thing called an “original idea” is basically disillusioned. Trust […]

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Personal growth Random Thoughts

Here’s what I do when I don’t have anything valuable to say or write

I stare at the screen for a pretty darn long time. Stare some more until I start typing out a headline (which is usually the central idea I want to talk about) and expand further. But then, I just might erase something because my heart’s really not into writing about that particular topic. That happened […]