Business Marketing Random Thoughts

Cut the fluff, please!

We all loves stories, don’t we? It’s common knowledge. And marketers since the dawn of (their) civilisation (er, 19th century?) have been evangelising about the power of storytelling for ages! Authors, the kind who’re also good marketers or just happen to have a great marketing mind in their payroll, have leveraged this fact to their […]

Random Thoughts

The Christopher Columbus Award

I know this is funny but I definitely know (and so would you) some folks who deserve it. Heck, when I started to speak I was certainly worthy of this award too!