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Business Coaching Leadership Marketing

Not a coach but an entrepreneur providing coaching services

We’re well past the middle of November, which for me means that it’s time to reflect and study on the year that’s about to fade out, for good, I must say. If you think this might be a tad too early a time for self-reflection, you’re probably right. But I can’t cram all the year’s […]

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Business Marketing Selling

A better way to outsource a process or a function

Almost all medium and large-sized enterprises opt to outsource some of their functions and processes. While the reasons may vary, the core objective remains the same — get things done, cost-effectively. Relying on that metric alone is a recipe for disaster. It clouds your judgement while pressurising your partners to meet unreasonable expectations. I firmly […]

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Fascinating Marketing

Demography vs Psychography

Marketers and researchers have used demography as an essential tool for their research and analysis for ages now. The word “demography” literally means the statistical study of populations, humans being one of them. And as with most study areas, various subtopics have spun off of demography, including demographic analysis and demographic profiling. As you can […]

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Business Coaching Marketing Random Thoughts

The demand and supply problem

There are too many life coaches, trainers, and independent consultants out there. So much so that I’ve been hesitant to call myself an executive or a leadership development coach until most recently. (And I’m still not comfortable and am seriously thinking of changing it to something else.) Just take a look around, chances are 8 […]

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Marketing Random Thoughts

Could content fatigue be real?

I spend close to 5 minutes every single day going through my social feeds. Most days, it’s even less as I primarily use LinkedIn and Facebook since everything else is just entertainment. At least, that’s how I feel like. And I know I should be spending more time to promote my ideas, business, and the […]

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Business Coaching Marketing Personal growth Random Thoughts

Obscurity is the enemy

Do a quick search of consultants, coaches, and trainers on LinkedIn and you’ll find a staggering number of well intentioned folks listed as founders and CEOs of their companies! And if as an HR professional I was asked for look for an executive coach* for my organisation, who would I choose? It’s a difficult question […]

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Fascinating Marketing

The ideal audience

There’s an audience for everyone. It’s just a matter of time before you find them or even better, they find you. Marketers are obsessed with audience personas and for a very solid reason — it helps them reach out the relevant people in an efficient manner. But even then, they may not experience the desirable […]