Business Leadership Marketing

Someone matters more than everyone

Over the years, I’ve noticed one healthy pattern among people who’re trying to do something new — they want to please everyone. That’s one of the reasons why they would share the links to their new blog, YouTube channel, or Facebook page with their friends for “feedback.” And I believe that very act is also […]

Business Coaching Leadership Marketing

Not a coach but an entrepreneur providing coaching services

We’re well past the middle of November, which for me means that it’s time to reflect and study on the year that’s about to fade out, for good, I must say. If you think this might be a tad too early a time for self-reflection, you’re probably right. But I can’t cram all the year’s […]

Business Random Thoughts

Build a better product

Time and again, I’ve heard the following from most entrepreneurs and solopreneurs: I have a great product, but for some reason, nobody’s buying There isn’t a great product-market fit Here’s the truth nobody likes to talk about — the product sucks! And that’s okay, so long as you’re not in denial. No product or service […]

Fascinating Marketing

Demography vs Psychography

Marketers and researchers have used demography as an essential tool for their research and analysis for ages now. The word “demography” literally means the statistical study of populations, humans being one of them. And as with most study areas, various subtopics have spun off of demography, including demographic analysis and demographic profiling. As you can […]

Business Marketing

The Greatest Marketing Strategy Ever 2.0

The skeptical version of me read Gary Vaynerchuk’s Crush It! more than a decade ago. I wasn’t sure his was a business book I would like to read. “He’s a wine guy after all!” That’s what I (and a million others) though. And boy, I’m just super-grateful to the good senses that prompted me to […]

Business Leadership Marketing Random Thoughts

Don’t bring a knife to a gun fight

It’s one of my favorite idioms and literally means, “getting into a confrontational or challenging situation without being adequately equipped or prepared. Does that ring a bell? It should — everyone does it at some point in their lives. And that’s okay. But the key is to learn from your previous mistakes and try your […]

Business Leadership Marketing Personal growth Selling

Do online social groups really work?

Been pondering over this for the past few days now. I am a part of several groups on Facebook, LinkedIn and even a few online (reddit-style) forums. And I’ll be the first to say that I get immense value from the forums and a couple of Facebook groups that I’m a part of, probably because […]

Business Leadership Selling Teams

Leveraging your team and strengths to grow your business

If you’re a small business owner or an agency owner you’re mostly playing defence… waiting for the next project, the next client or the next pay cheque to come through. It’s tough. And at times even your business’ survival becomes a question. Of course, the simplest way to resolve this challenge is to keep your […]


My social media playbook

Been reflecting on my own content marketing strategy (different from a full-blown personal branding strategy, which isn’t my focus right now) for the past couple of weeks and felt the need to refine it a little. Make it a more purposeful while keeping a low profile (if only, slightly). The latter is quite important to […]

Business Marketing Selling

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]