We’re well past the middle of November, which for me means that it’s time to reflect and study on the year that’s about to fade out, for good, I must say. If you think this might be a tad too early a time for self-reflection, you’re probably right. But I can’t cram all the year’s […]
Tag: marketing
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Demography vs Psychography
Marketers and researchers have used demography as an essential tool for their research and analysis for ages now. The word “demography” literally means the statistical study of populations, humans being one of them. And as with most study areas, various subtopics have spun off of demography, including demographic analysis and demographic profiling. As you can […]
Here’s something most marketing gurus won’t tell you — most of their advice is meant for people and organizations with significantly deep pockets. And if you’re reading this post, chances are, their strategy won’t apply to you or your business. No offense to you, of course, I know my audience better. Even then, I won’t […]
There are too many life coaches, trainers, and independent consultants out there. So much so that I’ve been hesitant to call myself an executive or a leadership development coach until most recently. (And I’m still not comfortable and am seriously thinking of changing it to something else.) Just take a look around, chances are 8 […]
The skeptical version of me read Gary Vaynerchuk’s Crush It! more than a decade ago. I wasn’t sure his was a business book I would like to read. “He’s a wine guy after all!” That’s what I (and a million others) though. And boy, I’m just super-grateful to the good senses that prompted me to […]
You know what I’m talking about — sales and promotional emails particularly from your favourite people and publications. Of course, not all of them deserve to see your trash can but the ones who’ve been quite regular about pitching their products and offerings certainly do. Here’s the reason why you should: Most are pitching their […]
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Be like Jay Fai
It’s one of the highly popular restaurants in Bangkok, Thailand. And not because it’s fine-dining (it is not) or fast food but for reasons you and I probably won’t know. Why? Because neither of us is getting in before January next year. They’re fully booked! Now that’s an achievement for a restaurant that’s basically serves […]
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It’s not for you
Years ago I was asked to lead a dormant Toastmasters club and turn it around. Just like that. I was already in line to become my home club’s President and this came in just like that. Without warning. And I clearly remember all that pressure. Leading one club isn’t easy, leading two was next to […]
Is a representation of what the company is the organizational values that cannot be compromised the trust within the company and the marketplace recognition/familiarity/identity how the company wants to be perceived by it’s clients/customers a consistent experience Isn’t your company’s ‘positioning’ strategy just about that logo or that tagline just a mission statement just a […]
I was rewatching an old (3 years) AskGaryVee Show featuring Seth Godin. And I’m so glad I did because the clip oozes wisdom and insight on marketing, content and the internet as we know it. But the best part was Seth’s explanation of markets: “There isn’t one market. There are many markets. you can sell […]