Business Random Thoughts

Build a better product

Time and again, I’ve heard the following from most entrepreneurs and solopreneurs: I have a great product, but for some reason, nobody’s buying There isn’t a great product-market fit Here’s the truth nobody likes to talk about — the product sucks! And that’s okay, so long as you’re not in denial. No product or service […]

Marketing Personal growth

It’s getting kind of sickening…

If you’re normal, you must be on at least a couple of social media networks or probably on all of the big four platforms (Facebook, Twitter, LinkedIn, and Instagram), like I am. If yes, great! Welcome to the club! I’m sure you’re having a great time if you’re one of those who live in one […]

Business Marketing Selling

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]